U-T Direct — Data Analysis

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Direct Marketing campaigns are successful only when a marketer’s intended message is delivered to a highly select audience — those most likely to respond to your particular product of service offering.

Whether it be for customer retention or customer acquisition, U-T Direct’s analytical team can identify and refine your target audience

Analysis can be customized to meet your objectives. Some common analytical processes include:

	Profiling

	Prospecting for new customers based on mirroring the characteristics of your current customer base

	Customer List Segmentation

	Identifying opportunities to grow expenditures from current customers, such as focused marketing to top revenue customers, recapturing lapsed customers, versioning creative offers to varying customer segments, etc

	Response Analysis
	Evaluation of ROI and tracking of results — how did the promotion work, who responded and who didn’t, how can the campaign be refined to yield even better response?