The Smart Living section, with its colorful look and local appeal, is an indispensable tool for locals hoping to enjoy all San Diego offers — affordably. Published every Saturday, the section condenses all the pages that appeal to its target market — women ages 35-64 — into one eye-catching section.
Smart Living covers the San Diego lifestyle, home, garden, fashion and food, with short articles and quick tips sprinkled throughout the pages, making it an easy and useful read that potential consumers will look for every week.
Online, Smart Living boosts its IQ with an interactive web section, including a blog, chat, e-mail, photo and search functions — a go-to site for readers on the go. Reach women ages 35-64 that read the Union-Tribune daily and make the majority of household purchases with a median household income that is higher than women in the same age bracket who do not read U-T San Diego.
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