You won’t find a more cost-effective route to total market coverage. Reach subscribers and non-subscribers at a low cost-per-thousand, because printing, distribution and creative are all included. And a lowest minimum quantity of 15,000 gives you several options.
With a combination of home delivery and shared mail, you’ll reach subscribers and non-subscribers in the San Diego market, without duplication. Choose the ZIP codes you need, based on your geographic, demographic or psychographic marketing strategy. Our Marketing department can help you.
Zoom-in on zones within ZIP codes with the Union-Tribune’s Micro Target Zones (MTZs). This pin-point distribution option enables you to reach non-subscribers in a highly efficient manner.
You can choose any day of the week other than Monday for distribution in the Union-Tribune; U-TMC inserts are delivered on Thursday/Friday. TLN (Today&rsauo;s Local News) is available Tuesday, through Sunday for insert distribution.
Color is a powerful tool that affects purchasing decisions. Choose full color or spot color for potent, attention-getting inserts.
Print Plus offers you two different paper stocks and three different sizes to choose from, including a can’t-miss-it, oversized 11 inches x 11.75 inches.
When delivered via the Union-Tribune, your insert can go on top of the newspaper so it’s the first thing readers see. Ask your account manager about Topper pricing.
For general information, please see the Preprint Specifications on our Print Mechanicals & Measurements page or the Preprint Primer. Also see our Retail Print Plus — 50# Book Stock and Retail Print Plus — 60# Matte Stock rates or our General Print Plus 50# Book Stock and General Print Plus 60# Matte Stock rates.
For specific ad measurements, discount packages and promotional rates, please contact your account manager or Jeff Rankin at (619) 293-1080 or jeff.rankin@uniontrib.com.
Make a huge impact with an ad wrapped around any section of the newspaper, reaching consumers in your target demographic based on the section’s readers.