The Union-Tribune’s flexible preprint insert options enable you to choose when and where you want your message delivered. You can target specific ZIP codes, within ZIP codes, or saturate the entire county — it’s up to you.
Full-run preprinted supplements, or single-sheet flyers appearing in paid circulation, can be distributed any day, Tuesday through Sunday. Inserts running in U-TMC are delivered via USPS mail on Thursday/Friday.
Choose the ZIP codes you want to reach based on geographic, demographic or psychographic marketing variables. Our marketing department can help you identify your customers, show you where they live, what they like to do and more.
For total market coverage, the Union-Tribune provides you with shared-mail delivery to the households of non-subscribers, via U-TMC (learn more). Our weekly distribution program to Mexico, La Bolsa Azul, reaches middle- and upper-class homes in Tijuana and Mexicali (learn more).
When delivered via the Union-Tribune, your insert can go on top of the newspaper so it’s the first thing readers see. Ask your account manager about Topper pricing.
When you need real precision to cost-effectively reach your best customers within a targeted area, rely on the Union-Tribune’s Micro Target Zones (MTZ). The U-T’s MTZ technology digs deep to identify your top prospects at a sub-ZIP code level, getting your message to your targets. Precisely. Reach your best prospects with Micro Target Zones. Target geographically or demographically, with hundreds of MTZs, comprised of contiguous newspaper carrier routes that share demographic similarities.
Download our Preprint Primer (PDF) for general preprint printing information.
See our retail rates:
Also see our general rates:
For general information, please see the Preprint Specifications on our Print Mechanicals & Measurements page or the Preprint Primer.
For specific ad measurements, discount packages and promotional rates, please contact your account manager or Jeff Rankin at (619) 293-1080 or jeff.rankin@uniontrib.com.
Make a huge impact with an ad wrapped around any section of the newspaper, reaching consumers in your target demographic based on the section’s readers.