PURLs are targeted, relevant communications via personalized direct mail and personalized web marketing, with real-time response metrics. The ability to capture respondents’ email addresses allows for continued marketing, extending the impact of the initial mailing.
U-T PURLs measurably improve your message, provide information and response metrics in real time, touch your customers and prospects in a meaningful way and drive incremental sales to your store and Web site.
A personal URL (PURL) artfully incorporates the recipient’s name into a custom URL/web site with variable text, variable graphics and log on incentive. (Incentive not provided by UT Direct). Mail recipients are invited to landing pages, tailored to products and services, company branding, offers, or events.
By providing the ability to your customers and prospects to interact, you will gain knowledge regarding their thoughts, buying preferences and how they would like to be contacted. UT Purls landing pages always lead to your company’s Web site (after thanking web visitors for their participation).
Through your customer’s invitation, you will gain the ability to reconnect through email, phone or mail. All data is password protected and easily downloadable for viewing and analysis. The information your customers provide during the campaign will enable you to communicate in a meaningful way.
U-T PURLs are targeted communications via personalized direct mail and personalized web marketing. By including companion web landing pages your mailed message is enhanced through an interactive Web experience. Customers and prospects are incentivized to log on to a Personalized URL, share their thoughts, provide valuable information and invite future communication.
U-T PURLs are mailed to prospects generated from demographic data, PRIZM (link to PRIZM map) profiles, buying behaviors and customer analysis.
U-T PURLs campaigns incorporate variable digital print technology enabling personalization of text and images. Each message is unique, relevant and tailored to each mail recipient.
In addition to capturing respondent’s email addresses and purchase information, U-T PURLs deliver real time response data in an easy to access, password protected “dashboard.” With U-T PURLS, the moment your customers respond, you can view and track their comments, purchase time line, product, model preferences and more.
For more information about PURLs, including rates and available options, please contact your account manager.