HYGIENE
U-T Direct offers a complete range of direct-marketing services to directly reach prospective customers, nationwide. U-T Direct leverages the resources of the Union-Tribune, San Diego County’s largest daily newspaper. These actionable and targeted direct-mail programs can complement the strong reach of your advertising in the U-T.

Services include:

LIST SERVICES
• Residence lists
• Household-level consumer demographics
• PRIZM lifestyle codes
• Enhanced business-to-business lists
• Response lists
• Key-coding and data entry for database development

DATA HYGIENE
• NCOA
• Standardization
• De-duplication
• Merge-purge

ANALYSIS FOR CUSTOMER RETENTION AND ACQUISITION
• Profiling — Prospecting based on mirroring your current customer characteristics
• Customer list mining and management
• Response Analysis — Evaluation of ROI and tracking
of results by audience segment and creative version

CREATIVE SERVICES
• Copywriting
• Design and layout
• Film and digital work

PRINTING
• Cold-web and heat-set
• Any color combination
• Versioning
• Postcards, self-mailers, envelopes, variable data
• Die-cuts, perforations, folding

LETTERSHOP / FULFILLMENT
• Sorting for optimum postal delivery/rates
• All bindery functions: folding, tabbing, gluing, stitching
• Inkjetting and bar-coding
• Labeling
• Inserting and sealing envelopes
• Postal paperwork and delivery