PREPRINTS

      
 
 

 

 

  

We offer a variety of preprint options. Deliver your preprinted inserts to subscribers and non-subscribers or you can penetrate targeted ZIP codes or saturate the entire county. It's up to you.

INSERT DISTRIBUTION
Deliver your preprinted inserts to subscribers and non-subscribers. You can penetrate targeted ZIP codes or saturate the entire county. It's up to you.

U-TMC
It's a great way to saturate an area with your message. Your message is delivered to Union-Tribune subscribers and non-subscibers via the U.S. Postal Service, for extremely reliable delivery. Reach the entire county or select only the ZIP codes you wish to reach.

MICRO TARGET ZONES
When you need real precision to cost-effectively reach your best customers within a targeted area, rely on the Union-Tribune’s Micro Target Zones (MTZ). The U-T’s MTZ technology digs deep to identify your top prospects at a sub-ZIP code level, getting your message to your targets. Precisely.

PRINT PLUS
You won't find a more cost-effective route to total market coverage. Reach subscribers and non-subscribers at a low cost-per-thousand, because printing, distribution and creative are all included. Print Plus offers you two different paper stocks and five different sizes to choose from, including a can't-miss-it, oversized 11" x 11.75".

LOCAL COMMUNITY VALUES
Share the cost of quality, high-impact advertising with other advertisers. Full-run circulation and zone editions are available weekly, combined in The San Diego Union-Tribune and U-TMC. With our Local Community Values program, you'll eceive the convenience of design, print and delivery in one buy.

MEXICO DISTRIBUTION — LA BOLSA AZUL
Reach Tijuana shoppers with La Bolsa Azul — the only doorstep-delivered medium in Tijuana. The San Diego/Tijuana border is one of the most dynamic border crossings in the world. Annually, 42 percent of Tijuana residents cross the border to go shopping and Mexican visitors spend $3 billion in San Diego. Tap into that buying power by advertising in La Bolsa Azul.

POLYBAGS
Polybags are the first thing readers see. First comes your message, then the newspaper. Polybags are great for announcing new hours, relocations, special events, and even teaser lines for an ad inside the newspaper. Get your message across at first glance.


PREPRINT PRIMER
A guide for Union-Tribune advertisers and printers supplying preprints.