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Count on us to define and reach your customers in San Diego County. To help you make advertising decisions based on up-to-date market information, we offer many business marketing services, including creative assistance on your ads — all as a bonus to advertisers.
MARKETING
RESEARCH
From economic indicators and circulation analysis, to consumer purchasing habits for various retail categories, we can help you better understand the San Diego market.
CONTINUING ANALYSIS
OF SHOPPING HABITS
This study, conducted for over 30 years, tells you where San Diegans shop
and what they buy.
MEDIAL MIX ANALYSIS
We can show you the efficiency (from a reach and frequency standpoint) of a media schedule you are designing or currently using. Media buys can be evaluated for newspapers (and other print media), radio and/or television schedules.
DEMO & PSYCHOGRAPHIC TARGETING
Our database can locate where your key customers live. Based on the lifestyle, age, or income of the market you want to reach, we can find which ZIP codes or Micro Target Zones (MTZs) in San Diego have the greatest concentration of that particular target group.
MAPPING
We can plot your store locations and those of your competitors to help you identify your markets.
CREATIVE SERVICES
Need help brainstorming an ad campaign or introducing a new feature? From original ideas, to camera-ready artwork, our account managers and artists will team up with you to develop a promotional campaign that works.
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