CIRCULATION & COVERAGE

        
 
For advertising information, call (619) 293-1544
       

No other newspaper in San Diego County gives you more exposure or better results than The San Diego Union-Tribune. In a circulation comparison between the Union-Tribune and other newspapers in the county, the Union-Tribune delivers above and beyond the competition. The Union-Tribune has the eighth-highest household penetration among the top 25 daily newspapers nationally.
CIRCULATION
UNION-TRIBUNE DAY-OF-WEEK OPTIONS
Mon-Fri
Thurs-Sat
Sunday
319,606
350,910
1,419,633


BOOST YOUR COVERAGE WITH FREQUENCY
The more times your message runs, the more people you reach. By running your ad just five times in the daily Union-Tribune, you reach 51 percent of adults in San Diego County.

DAILY SAN DIEGO UNION-TRIBUNE

REACH 1,131,932 ADULTS
with five weekday issues of the Union-Tribune.
 
Reach
Frequency
Projected Number
of San Diego
County Adults
 One Issue
34%
1.0
1,756,284
 Four Issues
51%
3.3
1,131,932
  SUNDAY SAN DIEGO UNION-TRIBUNE
FOUR SUNDAY ISSUES
reach 59 percent of San Diegans an average of 3.1 times.
 
Reach
Frequency
Projected Number
of San Diego
County Adults
 One Issue
42%
1.0
937,136
 Four Issues
55%
3.1
1,235,406

Source: ABC FAS-FAX, ending September 30, 2006. Ranked by highest total paid circulation for each paper, Nationally run newspapers were removed (USA Today, Wall Street Journal, New York Times). The top 25 newspapers were then re-ranked using each newspaper’s city zone or designated market circulation and households to arrive at each paper’s coverage percentage.
The San Diego Union-Tribune ABC Audit Report for 53 weeks ended January 1, 2006; August 2005 - July 2006 San Diego Scarborough Report.

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