An active social life

San Diegans have limitless options in dining and entertainment. With so much to do around the County, San Diegans look to the Union-Tribune’s publications as guides — whether online, in the newspaper or in a magazine — to entertain their options.

• Dining
• Entertainment
• Health
• Home

Dining: Savor the San Diego flavor

With every exotic flavor imaginable — and every homegrown staple under the sun — San Diegans have an overwhelming wealth of dining options available. Many log on to SignOnSanDiego.com to read reviews and check out local restaurants before they leave the house. Take advantage of contextual placement in any of the dining guides from the Union-Tribune and suggest your business as the dining option to staisfy readers’ appetites.

• San Diegans and visitors spent $6.4 billion on food and beverages in 2007.
• 734,635 people visited the Gaslamp Quarter in 2008.
• 700,000 cruise ship passengers visited San Diego in 2007.
• $7.9 billion total visitor spending.
• 31.6 million total visitors.

Source: 2007 Demographics USA; 2008 Scarborough Research, Release 1; www.portofsandiego.org; 2008 Scarborough Research, Release 1; San Diego Convention & Visitors Bureau Revised San Diego County Travel and Tourism Forecast 2008

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Entertainment: Enjoy a night on the town

San Diegans just wanna have fun. With its small-town, friendly ambience, it’s easy to forget that San Diego is as much a big California city as L.A. or San Francisco — until you’re planning to go out, that is. With so many options and so much to do, it’s easy to get overwhelmed. That, of course, is where we come in. San Diegans (and tourists) can take advantage of our research and reviews to get in the know — and get out for some fun. Put your business and events at San Diego’s fingertips in one of our entertainment guides.

• 915,080 people visited the World-Famous San Diego Zoo; 693,692 visited Sea World and 574,852 attended the Wild Animal Park in 2007.
• 473,996 San Diegans enjoyed live theater and 418,862 took in culture at an art museum.
• More than 1.1 million people spent some time (and some money) at one of San Diego County’s casinos.
• 547,939 attended the San Diego County Fair and an additional 255,414 caught the show at the Del Mar Racetrack.

Source: 2008 Scarborough Research, Release 1

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Health: A healthy hometown

With beautiful beaches and nearly perfect weather, San Diegans enjoy being active. Staying fit in San Diego is a pleasure — and a booming industry. If your business offers anything from active-wear and running gear to health-food and medical services, we can help you reach the people who take care of their health.

• 35% of San Diegans enjoy swimming. 45% of them read The San Diego Union-Tribune, and 26% of them visit SignOnSanDiego.com.
• 41% of San Diego’s joggers/runners read The San Diego Union-Tribune and 32% visit SignOnSanDiego.com.
• 21% of San Diegans use free weights and circuit training to stay fit.
• 20% of San Diego residents take advantage of San Diego’s beautiful bike paths and sunny weather to enjoy bicycling.

Source: 2008 Scarborough Research, Release 1

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Home: Stay-at-home San Diegans

Passing the time at home is a great way to spend a leisurely day. And San Diegans aren’t just sitting around. With well manicured gardens and some eye-catchign interior design, for San Diego, staying at home is as demanding a hobby as any.

• 49% of San Diegans who enjoy gardening read the Union-Tribune and 30% use SignOnSanDiego.com.
• 23% of SignOnSanDiego.com visitors plan to buy a home entertainment item in the next 12 months. 17% plan to buy furniture and 14% plan to buy a major appliance.
• 20% of sdHome readers plan to buy a mattress in the next 12 months. 25% plan to buy furniture.

Source: 2008 Scarborough Research, Release 1

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For more information and to learn which advertising programs and rates would be the best fit for you, please contact your account manager or Randy Hahn at (619) 293-2188, randy.hahn@uniontrib.com.