SAN DIEGO
COUNTY
ADULTS

% OF DAILY
UNION-TRIBUNE
READERS

HOUSEHOLD OWNS A COMPUTER

Use Internet for:

E-mail

68.0%

72.9%

News

41.5%

47.0%

Weather

35.8%

39.6%

Pay bills

30.7%

30.3%

Movie listings

26.1%

25.8%

Travel reservations
(airline, hotel, auto rental, etc.)

25.6%

31.7%

Financial information/services

25.3%

28.9%

Sports scores/updates

19.9%

22.5%

Internet yellow pages

19.2%

19.7%

Games

18.9%

19.9%

Traffic

14.0%

15.6%

Local/community events

13.9%

15.8%

Medical services/information

12.8%

15.0%

Download/watch video

12.0%

10.9%

Job/employment search

11.8%

10.3%

Newspaper site

11.3%

12.7%

Real estate listings

11.3%

13.2%

Auction site

11.1%

12.0%

Listen to radio

11.0%

12.5%

Automobile information

8.7%

10.3%