SAN DIEGO MARKET POSITION
Key Retail Categories
TOP 25 DAILY NEWSPAPERS
RANKED BY PERCENT READERSHIP
Total Adult Pop.
Readership
%Readership
1 WASHINGTON POST
4,559,666
1,652,930
36.3%
2 THE SAN DIEGO UNION-TRIBUNE
2,236,066
756,284
33.8%
3 KANSAS CITY STAR
1,742,852
559,511
32.1%
4 PORTLAND OREGONIAN
2,235,800
716,123
32.0%
5 ARIZONA REPUBLIC
3,352,304
1,053,983
31.4%
6 MINNEAPOLIS STAR TRIBUNE
3,282,232
980,880
29.9%
7 ST. LOUIS POST-DISPATCH
2,386,764
696,939
29.2%
8 HOUSTON CHRONICLE
4,060,108
1,177,989
29.0%
9 CLEVELAND PLAIN DEALER
2,978,454
782,869
26.3%
10 ATLANTA JOURNAL-CONSTITUTION
4,315,172
993,517
23.0%
11 ST. PETERSBURG TIMES
3,223,362
735,715
22.8%
12 CHICAGO TRIBUNE
7,249,952
1,619,253
22.3%
13 DALLAS MORNING NEWS
4,725,379
1,004,064
21.2%
14 SACRAMENTO BEE
3,032,736
643,083
21.2%
15 DETROIT FREE PRESS
3,788,438
795,020
21.0%
16 MIAMI HERALD
3,229,752
651,794
20.2%
17 BOSTON GLOBE
5,208,176
1,047,134
20.1%
18 SAN FRANCISCO CHRONICLE
5,461,480
993,196
18.2%
19 LOS ANGELES TIMES
13,049,270
2,178,533
16.7%
20 NEW YORK DAILY NEWS
16,140,409
2,497,493
15.5%
21 PHILADELPHIA INQUIRER
6,153,343
933,214
15.2%
22 NEW YORK POST
16,140,409
1,930,504
12.0%
23 NEWSDAY
16,140,409
1,386,033
8.6%
24 NEWARK STAR-LEDGER
16,140,409
1,023,842
6.3%
25 ORANGE COUNTY REGISTER
13,049,270
787,798
6.0%
Source: ABC FAS-FAX, ending September 30, 2006. Ranked by highest total paid daily circulation for each paper, nationally run newspapers were removed (USA Today, Wall Street Journal, New York Times). The top 25 newspapers were then re-ranked using each newspaperâs daily reach from the most recent Scarborough release for each market. August 2005 - July 2006 San Diego Scarborough Report.