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SAN
DIEGO MARKET POSITION
Key
Retail Categories |
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TOP 25 DAILY NEWSPAPERS
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RANKED BY PERCENT READERSHIP |
Total Adult Pop. |
Readership |
%Readership |
| 1 |
WASHINGTON POST |
4,559,666 |
1,652,930 |
36.3% |
| 2 |
THE SAN DIEGO UNION-TRIBUNE |
2,236,066 |
756,284 |
33.8% |
| 3 |
KANSAS CITY STAR |
1,742,852 |
559,511 |
32.1% |
| 4 |
PORTLAND OREGONIAN |
2,235,800 |
716,123 |
32.0% |
| 5 |
ARIZONA REPUBLIC |
3,352,304 |
1,053,983 |
31.4% |
| 6 |
MINNEAPOLIS STAR TRIBUNE |
3,282,232 |
980,880 |
29.9% |
| 7 |
ST. LOUIS POST-DISPATCH |
2,386,764 |
696,939 |
29.2% |
| 8 |
HOUSTON CHRONICLE |
4,060,108 |
1,177,989 |
29.0% |
| 9 |
CLEVELAND PLAIN DEALER |
2,978,454 |
782,869 |
26.3% |
| 10 |
ATLANTA JOURNAL-CONSTITUTION |
4,315,172 |
993,517 |
23.0% |
| 11 |
ST. PETERSBURG TIMES |
3,223,362 |
735,715 |
22.8% |
| 12 |
CHICAGO TRIBUNE |
7,249,952 |
1,619,253 |
22.3% |
| 13 |
DALLAS MORNING NEWS |
4,725,379 |
1,004,064 |
21.2% |
| 14 |
SACRAMENTO BEE |
3,032,736 |
643,083 |
21.2% |
| 15 |
DETROIT FREE PRESS |
3,788,438 |
795,020 |
21.0% |
| 16 |
MIAMI HERALD |
3,229,752 |
651,794 |
20.2% |
| 17 |
BOSTON GLOBE |
5,208,176 |
1,047,134 |
20.1% |
| 18 |
SAN FRANCISCO CHRONICLE |
5,461,480 |
993,196 |
18.2% |
| 19 |
LOS ANGELES TIMES |
13,049,270 |
2,178,533 |
16.7% |
| 20 |
NEW YORK DAILY NEWS |
16,140,409 |
2,497,493 |
15.5% |
| 21 |
PHILADELPHIA INQUIRER |
6,153,343 |
933,214 |
15.2% |
| 22 |
NEW YORK POST |
16,140,409 |
1,930,504 |
12.0% |
| 23 |
NEWSDAY |
16,140,409 |
1,386,033 |
8.6% |
| 24 |
NEWARK STAR-LEDGER |
16,140,409 |
1,023,842 |
6.3% |
| 25 |
ORANGE COUNTY REGISTER |
13,049,270 |
787,798 |
6.0% |
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| Source: ABC FAS-FAX, ending September 30, 2006. Ranked by highest total paid daily circulation for each paper, nationally run newspapers were removed (USA Today, Wall Street Journal, New York Times). The top 25 newspapers were then re-ranked using each newspaperâs daily reach from the most recent Scarborough release for each market. August 2005 - July 2006 San Diego Scarborough Report. |
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