|
San
Diego's rank against top DMAs in the USA |
| TELECOMMUNICATIONS |
| Plan to buy a cell phone in the next 12 months |
3rd |
| Spent
$75 or more on cellular bill last month |
7th |
| |
|
| COMPUTER/ONLINE |
|
| Household
uses a cable modem |
1st |
| Spent
10 hours or more on the Internet in an average week |
5th |
| Spent
$100 on the Internet past 12 months |
8th |
| Household
owns a computer |
8th |
| Accessed
the Internet in the last month |
10th |
| |
|
| RETAIL |
| Bought
a camera/accessories in the past 12 months |
4th |
| Spent
over $500 on Men’s & Women’s Clothing/Sportswear |
4th |
| Bought
a television in the past 12 months |
5th |
| Spent over $500 on fine jewelry in the past 12 months |
7th |
| Bought
furniture in the past 12 months |
9th |
| Bought
a home stereo system in the past 12 months |
11th |
| |
|
| TRAVEL |
| Traveled
to Australia/New Zealand in the past three years |
1st |
| Took
at least two foreign trips, past three years |
1st |
| Traveled
to Hawaii in the past three years |
2nd |
| Traveled
to the Far East in the past three years |
2nd |
| Bought
airline tickets on the Internet in the past 12 months |
4th |
| |
|
| MISCELLANEOUS |
| Plan to buy a second or vacation home in the next 12 months |
1st |
| Attended
two or more movies in the past three months |
3rd |
| Household
owns a pool or spa |
7th |
| Household owns a second home or real estate property |
8th |
| Spent $15 or more on a bottle of wine |
11th |
| |
|
| FINANCIAL |
| Online investing/stock trading |
9th |
| Bank Online |
9th |
| Home Equity loan |
16th |
| |
|
| AUTOMOTIVE |
| Own
a foreign luxury car |
2nd |
| Own
a foreign sport utility |
4th |
|
Note:
Ranked by index |
