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San Diegans
are prepared to learn more
and earn more than
the nation as a whole
  SAN DIEGO MARKET POSITION
Demographic Comparison
  United States California San Diego
TOTAL POPULATION 298,021,266 36,579,455 2,996,862
Male 49.2% 49.9% 50.3%
Female 50.8% 50.1% 49.7%
AGE     
Median Age 36 yrs 34 yrs  34 yrs 
EDUCATION      
College Graduate or More 24.6% 26.2% 29.9%
INCOME      
Median HH Income $48,775 $54,508 $55,945
RESIDENCE      
Owner Occup. Housing Units 66.9% 57.0% 55.7%
ETHNIC ORIGIN
Caucasian 73.3% 60.0% 64.2%
Hispanic Ancestry 14.5% 35.3% 29.6%
African-American 12.4% 6.4% 5.1%
Asian 4.2% 11.9% 9.9%
American Indian 0.9% 1.0% 0.8%
HOUSEHOLD
Average Household Size 2.6 2.9 2.8
Source: 2006 Claritas, Inc.