• Standard-Page Column-Widths
• Double-Truck Column-Widths
• Tabloid-Page Column-Widths

• Sunday Comics
• Classified Column-Widths
• Preprint Specifications
• Magazine Ad Sizes

• ROP Minimum Depth Requirements
• Ad Delivery (AdDesk)
• Ad Proofing (WebProof)
• Additional Mechanical Specifications

STANDARD-PAGE COLUMN-WIDTHS

Columns	Actual Size (In.)
1 column	1.78 inches
2 columns	3.72 inches
3 columns	5.67 inches
4 columns	7.61 inches
5 columns	9.56 inches
6 columns	11.5 inches
Standard full page	6 columns (11.5 inches) wide x 21.5 inches

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DOUBLE-TRUCK COLUMN-WIDTHS

(Layout and print sizes. Includes 1" gutter)

Columns	Actual Size (In.)
10 columns	18.17 inches
11 columns	20.11 inches
12 columns	22.06 inches
13 columns	24.00 inches

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TABLOID-PAGE COLUMN-WIDTHS

Columns	Actual Size (In.)
1 column	1.78 Inches
2 columns	3.72 Inches
3 columns	5.67 Inches
4 columns	7.61 Inches
5 columns	9.56 Inches
Tabloid full-page (5 columns)	9.56 inches x 11.5 inches
Tabloid double-truck (includes 1.44-inch gutter)	20.56 inches x 11.5 inches

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Sunday Comics

Unit	Measrured Size	Total Inches	Printing Material Size
1 page	13 inches X 20 inches	120.0	11.75 inches X 20 inches
3/4 page	13 inches X 15 inches	90.0	11.75 inches X 15 inches
2/3 page	13 inches X 13.25 inches	79.5	11.75 inches X 13 inches
1/2 page	13 inches X 10 inches	60.0	11.75 inches X 9.75 inches
1/3 page	13 inches X 6.5 inches	39.0	11.75 inches X 6.5 inches
1/4 page	13 inches X 5 inches	30.0	11.75 inches X 4.25 inches
1/6 page	13 inches X 3.25 inches	19.5	11.75 inches X 3 inches

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Classified Column-Widths (10 Columns/Page)

Columns	Inches	Picas
1	1.10 inches	6.7 picas
2	2.26 inches	13.6 picas
3	3.41 inches	20.6 picas
4	4.57 inches	27.4 picas
5	5.72 inches	34.4 picas
6	6.88 inches	41.3 picas
7	8.03 inches	48.2 picas
8	9.19 inches	55.2 picas
9	10.34 inches	62.1 picas
10	11.50 inches	69.0 picas
Double-Truck	24.00 inches	144.0 picas

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Preprint Specifications

• Sizes: Minimum size: 5″ x 7″; Maximum size: 11″ x 12″ (for larger sizes, please call your account manager)
• Single Sheets: Two-sided piece, unfolded
• Paper Stock:
  • Single sheet: 70# bond offset (.005); 100# coated (.005)
  • Four-page tabloid: 30# stock minimum

Preprints not meeting minimum specifications may be subject to additional handling charges.

Download our Preprint Primer (PDF) for general preprint printing information.

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Magazine Ad Sizes

Magazine (click on the title to see visual representations)	Available Ad Sizes
sdHome	Full-Page: 8.75″ x 11.25″(bleed) or 8.25" x 10.75" (trim)
	Full-Page non-bleed: 7.25" x 10"
	2/3 Page vertical: 4.75″ x 4.875″
	1/2 Page horizontal: 7.25″ x 4.875″
	1/3 Page vertical: 2.25″ x 10″
sdHealth	Full-Page: 8.75″ x 11.25″(bleed); 8.25″ x 10.75″ (trim)
	Full-Page non-bleed: 7.25″ x 10″
	1/2 Page horizontal: 7.25″ x 4.875″
	1/2 Page vertical: 3.5″ x 10″
	1/3 Page vertical: 2.25″ x 10″
Weddings San Diego	Full-Page: 8.75″ x 11.25″(bleed); 8.25″ x 10.75″ (trim)
	Full-Page non-bleed: 7.25″ x 10″
	2/3 Page vertical: 4.75″ x 4.875″
	2/3 Page horizontal: 7.25″ x 4.875″
	1/3 Page vertical: 2.25″ x 10″
	1/3 Page horizontal: 4.75″ x 4.875″
	1/6 Page horizontal: 4.75″ x 2.375″
	1/6 Page vertical: 2.25″ x 4.875″
Dining Around Magazine	Full-Page non-bleed: 7.25″ x 10″
	1/2 Page vertical: 3.562″ x 10″
	1/2 Page horizontal: 7.25″ x 4.875″
	1/4 Page: 3.562″ x 4.875″
	1/6 Page horizontal: 3.562″ x 2.85″

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ROP MINIMUM DEPTH REQUIREMENTS

• 1 column x 1 inch
• 2 columns x 1 inch
• 3 columns x 3 inches
• 4 columns x 4 inches
• 5 columns x 7 inches
• 6 columns x 7 inches
• 6 columns x 4 inches (Financial section only)

NOTE: Standard-page ads beyond the depth of 20 inches will be billed at the full-page depth of 21.5 inches. Tabloid-page ads longer than 10 inches will be billed at the full-page depth of 11.5 inches.

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Ad Delivery — AdDesk

Prior to submitting any ads to the Union-Tribune, please call your account manager for a space reservation and to receive a U-T ad number for each ad.

AdDesk is a free service that allows you to send us your advertising material online. To login or register for AdDesk, go to http://addesk.uniontrib.com.

To download a pdf with specific instructions on uploading materials to AdDesk, click here.

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Ad Proofing — WebProof

WebProof is a free service that enables you to view your ad proofs online and submit approvals and changes through the site. To login or register for WebProof, go to http://webproof.uniontrib.com.

To download a pdf with instructions for viewing your ads and using WebProof, click here.

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Additional Mechanical Specifications

• 85- through 100-line screen required.
• Screened area should be between 20% and 80%.
• Please note that there is a 35% dot gain on press.
• Reverses: Solid reverses must be screened to 80% tone if they occupy more than 30% of the ad on ads 10 column inches or larger.
• Maximum total screen density is 220%, includes Under Color Removal (UCR) with only one solid. Two secondary colors should not exceed 70%; 80% for any single color not intended to print solid.
• Reverse type is acceptable, but should not be less than 14-point sans serif.
• Overprint type only into areas having tint values of 30% or less. When black type is on a screened or color background, the type should overprint without a knockout.
• Questions regarding color advertising specifications can be answered by our Color Lab at (619) 293-1671.