The San Diego Union-Tribune Publishing company : Advertising
New 44-inch web sizes begin in August 2010.
To download a pdf of all sizes please click here.

Mechanicals & Measurements — Print


STANDARD-PAGE COLUMN-WIDTHS

Columns Actual Size (In.)
1 column 1.78 inches
2 columns3.72 inches
3 columns5.67 inches
4 columns7.61 inches
5 columns9.56 inches
6 columns11.5 inches
Standard full page6 columns (11.5 inches) wide x 21.5 inches

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DOUBLE-TRUCK COLUMN-WIDTHS

(Layout and print sizes. Includes 1" gutter)

Columns Actual Size (In.)
10 columns18.17 inches
11 columns20.11 inches
12 columns22.06 inches
13 columns24.00 inches

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TABLOID-PAGE COLUMN-WIDTHS

ColumnsActual Size (In.)
1 column1.78 Inches
2 columns3.72 Inches
3 columns5.67 Inches
4 columns7.61 Inches
5 columns9.56 Inches
Tabloid full-page (5 columns) 9.56 inches x 11.5 inches
Tabloid double-truck (includes 1.44-inch gutter)20.56 inches x 11.5 inches

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Sunday Comics

UnitMeasrured SizeTotal InchesPrinting Material Size
1 page13 inches X 20 inches120.011.75 inches X 20 inches
3/4 page13 inches X 15 inches90.011.75 inches X 15 inches
2/3 page13 inches X 13.25 inches79.511.75 inches X 13 inches
1/2 page13 inches X 10 inches60.011.75 inches X 9.75 inches
1/3 page13 inches X 6.5 inches39.011.75 inches X 6.5 inches
1/4 page13 inches X 5 inches30.011.75 inches X 4.25 inches
1/6 page13 inches X 3.25 inches19.511.75 inches X 3 inches

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Classified Column-Widths (10 Columns/Page)

ColumnsInchesPicas
11.10 inches6.7 picas
22.26 inches13.6 picas
33.41 inches20.6 picas
44.57 inches27.4 picas
55.72 inches34.4 picas
66.88 inches41.3 picas
78.03 inches48.2 picas
89.19 inches55.2 picas
910.34 inches62.1 picas
1011.50 inches69.0 picas
Double-Truck24.00 inches144.0 picas

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Preprint Specifications

  • Sizes: Minimum size: 5″ x 7″; Maximum size: 11″ x 12″ (for larger sizes, please call your account manager)
  • Single Sheets: Two-sided piece, unfolded
  • Paper Stock:
    • Single sheet: 70# bond offset (.005); 100# coated (.005)
    • Four-page tabloid: 30# stock minimum

Preprints not meeting minimum specifications may be subject to additional handling charges.


Download our Preprint Primer (PDF) for general preprint printing information.


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Magazine Ad Sizes

Magazine (click on the title to see visual representations)Available Ad Sizes
sdHomeFull-Page: 8.75″ x 11.25″(bleed) or 8.25" x 10.75" (trim)
Full-Page non-bleed: 7.25" x 10"
2/3 Page vertical: 4.75″ x 4.875″
1/2 Page horizontal: 7.25″ x 4.875″
1/3 Page vertical: 2.25″ x 10″
sdHealthFull-Page: 8.75″ x 11.25″(bleed); 8.25″ x 10.75″ (trim)
Full-Page non-bleed: 7.25″ x 10″
1/2 Page horizontal: 7.25″ x 4.875″
1/2 Page vertical: 3.5″ x 10″
1/3 Page vertical: 2.25″ x 10″
Weddings San DiegoFull-Page: 8.75″ x 11.25″(bleed); 8.25″ x 10.75″ (trim)
Full-Page non-bleed: 7.25″ x 10″
2/3 Page vertical: 4.75″ x 4.875″
2/3 Page horizontal: 7.25″ x 4.875″
1/3 Page vertical: 2.25″ x 10″
1/3 Page horizontal: 4.75″ x 4.875″
1/6 Page horizontal: 4.75″ x 2.375″
1/6 Page vertical: 2.25″ x 4.875″
Dining Around MagazineFull-Page non-bleed: 7.25″ x 10″
1/2 Page vertical: 3.562″ x 10″
1/2 Page horizontal: 7.25″ x 4.875″
1/4 Page: 3.562″ x 4.875″
1/6 Page horizontal: 3.562″ x 2.85″

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ROP MINIMUM DEPTH REQUIREMENTS

  • 1 column x 1 inch
  • 2 columns x 1 inch
  • 3 columns x 3 inches
  • 4 columns x 4 inches
  • 5 columns x 7 inches
  • 6 columns x 7 inches
  • 6 columns x 4 inches (Financial section only)

NOTE: Standard-page ads beyond the depth of 20 inches will be billed at the full-page depth of 21.5 inches. Tabloid-page ads longer than 10 inches will be billed at the full-page depth of 11.5 inches.


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Ad Delivery — AdDesk

Prior to submitting any ads to the Union-Tribune, please call your account manager for a space reservation and to receive a U-T ad number for each ad.

AdDesk is a free service that allows you to send us your advertising material online. To login or register for AdDesk, go to http://addesk.uniontrib.com.

To download a pdf with specific instructions on uploading materials to AdDesk, click here.

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Ad Proofing — WebProof

WebProof is a free service that enables you to view your ad proofs online and submit approvals and changes through the site. To login or register for WebProof, go to http://webproof.uniontrib.com.

To download a pdf with instructions for viewing your ads and using WebProof, click here.


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Additional Mechanical Specifications

  • 85- through 100-line screen required.
  • Screened area should be between 20% and 80%.
  • Please note that there is a 35% dot gain on press.
  • Reverses: Solid reverses must be screened to 80% tone if they occupy more than 30% of the ad on ads 10 column inches or larger.
  • Maximum total screen density is 220%, includes Under Color Removal (UCR) with only one solid. Two secondary colors should not exceed 70%; 80% for any single color not intended to print solid.
  • Reverse type is acceptable, but should not be less than 14-point sans serif.
  • Overprint type only into areas having tint values of 30% or less. When black type is on a screened or color background, the type should overprint without a knockout.
  • Questions regarding color advertising specifications can be answered by our Color Lab at (619) 293-1671.

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Quick Links

  • For more contacts, visit our contacts page
  • To place a classified ad, call (866) 411-4140 or go to the sdMarketplace ad order page


Advertising Opportunities

Spadeas

Spadeas

Make a huge impact with an ad wrapped around any section of the newspaper, reaching consumers in your target demographic based on the section’s readers.

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