• Standard-Page Column-Widths
• Tabloid-Page Column-Widths
• Modular Tabloid-Page Column-Widths

• Classified Column-Widths
• Obituaries Column-Widths
• Open Houses Column-Widths

• Services Directory Column-Widths
• Preprint Specifications
• Magazine Ad Sizes

• ROP Minimum Depth Requirements
• Ad Delivery (AdDesk)
• Ad Proofing (WebProof)
• Additional Mechanical Specifications

STANDARD-PAGE COLUMN-WIDTHS

Columns	Actual Size (In.)
1 column	1.53 inches
2 columns	3.22 inches
3 columns	4.92 inches
4 columns	6.61 inches
5 columns	8.31 inches
6 columns	10 inches
Standard full page	6 columns (10 inches) wide x 21.5 inches
Standard double-truck 12 columns	21 inches
Gutter 12 points

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STANDARD TABLOID-PAGE COLUMN-WIDTHS

Columns	Actual Size (In.)
1 column	1.53 Inches
2 columns	3.22 Inches
3 columns	4.92 Inches
4 columns	6.61 Inches
5 columns	8.31 Inches
6 columns	10 Inches
Standard full page	10 inches w x 10 inches h
Standard double-truck 12 columns	21 inches
Gutter 12 points

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MODULAR TABLOID-PAGE COLUMN-WIDTHS

Columns	Actual Size (In.)
1 column	2.37 Inches
2 columns	4.92 Inches
3 columns	7.46 Inches
4 columns	10 Inches
Modular full page	10 inches w x 10 inches h
Modular double-truck 12 columns	21 inches
Gutter 12 points

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Classified Column-Widths (10 Columns/Page)

Columns	Inches
1	0.95 inches
2	1.95 inches
3	2.96 inches
4	3.96 inches
5	4.97 inches
6	5.97 inches
7	6.98 inches
8	7.98 inches
9	8.99 inches
10	10 inches
Classified Full page	10 columns (10 inches) wide x 21.5 inches
Double-Truck 20 columns	21 inches
Gutter 4.0 points

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Classified OBITUARIES

Columns	Inches
1	1.52 inches
2	3.22 inches
3	4.91 inches
4	6.61 inches
5	8.3 inches
6	10 inches
Obituaries Full page	6 columns (10 inches) wide x 21.5 inches
Gutter12 points

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Classified OPEN HOUSES

Columns	Inches
1	1.95 inches
2	3.96 inches
3	5.97 inches
4	7.98 inches
5	10 inches
Open Houses Full page	5 columns (10 inches) wide x 21.5 inches
Gutter4 points

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Classified SERVICES DIRECTORY

Columns	Inches
1	2.37 inches
2	4.91 inches
3	7.45 inches
4	10 inches
Services Directory Full page	4 columns (10 inches) wide x 21.5 inches
Gutter12 points

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Preprint Specifications

• Sizes: Minimum size: 5″ x 7″; Maximum size: 11″ x 12″ (for larger sizes, please call your account manager)
• Single Sheets: Two-sided piece, unfolded
• Paper Stock:
  • Single sheet: 70# bond offset (.005); 100# coated (.005)
  • Four-page tabloid: 30# stock minimum

Preprints not meeting minimum specifications may be subject to additional handling charges.

Download our Preprint Primer (PDF) for general preprint printing information.

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Magazine Ad Sizes

Magazine (click on the title to see visual representations)	Available Ad Sizes
Dining Around Magazine	Full-Page non-bleed: 7.25″ x 10″
	1/2 Page vertical: 3.562″ x 10″
	1/2 Page horizontal: 7.25″ x 4.875″
	1/4 Page: 3.562″ x 4.875″
	1/6 Page horizontal: 3.562″ x 2.85″

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ROP MINIMUM DEPTH REQUIREMENTS

• 1 column x 1 inch
• 2 columns x 1 inch
• 3 columns x 3 inches
• 4 columns x 4 inches
• 5 columns x 7 inches
• 6 columns x 7 inches
• 6 columns x 4 inches (Financial section only)

NOTE: Standard-page ads beyond the depth of 20 inches will be billed at the full-page depth of 21.5 inches. Tabloid-page ads longer than 10 inches will be billed at the full-page depth of 11.5 inches.

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Ad Delivery — AdDesk

Prior to submitting any ads to the Union-Tribune, please call your account manager for a space reservation and to receive a U-T ad number for each ad.

AdDesk is a free service that allows you to send us your advertising material online. To login or register for AdDesk, go to http://addesk.utsandiego.com.

To download a pdf with specific instructions on uploading materials to AdDesk, click here.

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Ad Proofing — WebProof

WebProof is a free service that enables you to view your ad proofs online and submit approvals and changes through the site. To login or register for WebProof, go to http://webproof.utsandiego.com.

To download a pdf with instructions for viewing your ads and using WebProof, click here.

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Additional Mechanical Specifications

• 85- through 100-line screen required.
• Screened area should be between 20% and 80%.
• Please note that there is a 35% dot gain on press.
• Reverses: Solid reverses must be screened to 80% tone if they occupy more than 30% of the ad on ads 10 column inches or larger.
• Maximum total screen density is 220%, includes Under Color Removal (UCR) with only one solid. Two secondary colors should not exceed 70%; 80% for any single color not intended to print solid.
• Reverse type is acceptable, but should not be less than 14-point sans serif.
• Overprint type only into areas having tint values of 30% or less. When black type is on a screened or color background, the type should overprint without a knockout.
• Questions regarding color advertising specifications can be answered by our Color Lab at (619) 293-1671.